Fact from recent times, every "insert name of popular game here"-killer has failed to kill such game.
Why? Well, quite simple, people buy popular games bcs they look for what these popular games have to offer, that's why, amongst other thing, games like BF3, KOTOR, BRINK, etc, have failed to kill anything, except maybe investor's interest in the companies which made them.
Some time ago we found the forums filled with people demanding EA to turn C&C into a Starcraft-killer, it becomes evident by now that's not the point, long-lasting franchises with huge fanbases may implement improvements in the gameplay, new elements and advance the plot or bring some side-stories/spin-offs which allow for room to tray new things, but they keep at core the elements which made them popular in first case, you can just point out at franchises like those from Nintendo which basically offer the player the same experience, just updated and with some new elements, they are extremely succesful because what they offer has been working through decades, they have developed something which is traditional, and classic.
And that's what any succesful franchise must have, not just CoD but all, class and tradition.
And that's what Command and Conquer must offer, class and tradition.
Talking about singleplayer, one of the great things about CoD if that you can find a father/elder brother figure, you see it with awesome characters such a Soap, Gaz, Price, Reznov and MacMillian, you feel like you are part of a team, and even a family of a sort, now it seem Woods will take this role for BlackOps 2, which is one of the reasons I am buying it, I like these kind of characters bcs they are a source of inspiration in real life, you get examples to follow whenever you have to do hard things.
Victory Games is Electronic Arts' dedicated Strategy Gaming studio. Formed in 2010 under the leadership of Jon Van Caneghem, Victory Games has offices in Los Angeles, CA; Austin, TX; and Shanghai, China and is currently focused on the Command & Conquer franchise.