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Support sticky
Serial Code Issues
Locating your serial number EA Support link
Forgotten or lost serial code.
If you have registered your game with EA previously, then EA provides an online copy. Login to Account information.
If you didn't register your game and you have lost your code, you can order a new serial direct from EA, details here, but at this point in time it would be cheaper to just buy another copy of the game.
Serial key already in use when going online.
You need to use the original EA account details you used when you registered the game. If you no longer know the specifics you will need to go to support.ea.com and contact CS.
If you are trying to play a network game and get this message, please note that all players need their own copy of the game.